Joop! has launched Wow!, a new fragrance for men…
I then selected the top fragrances
“I got a brief from the client and then worked with the perfumer to develop the fragrance. I then selected the top fragrances from the 20 or so that the perfumers created and took them to my clients – including Procter & Gamble, Gucci, Prada, Hugo Boss and Lacoste – in Paris, New York and Japan,” said Borodinsky, who spent 17 years in France.
— Carol Borodinsky talks about her job as a fragrance evaluator. Read more at From Paris with perfume at the North Coast Courier, and see also The Juice: Fragrance Evaluators Tell Their Stories at Perfumer & Flavorist.
The Charm of the Vintage Drugstore Boxed Set
Sure, quality sells fragrance, but I believe emotion is a more powerful marketing tool, especially among non-perfumistas. For example, take the vintage drugstore perfume set. You’ve probably seen them gathering dust in thrift shops or in the back of linen closets at estate sales. They’re usually a set of small bottles by a perfume house you’ve never heard of, and they’re packaged in a box that reeks of downmarket glamour — something that might be advertised in the back of True Romance magazine or sold at a Wichita bus station gift shop during the Truman administration.
In short, I adore them…
Kenzo Flower by Kenzo Eau de Lumiere ~ new fragrance
Kenzo has launched Flower by Kenzo Eau de Lumière, a new flanker to 2000’s Flower fragrance for women. Eau de Lumière aims to capture the beauty of light…
Kenzo Jeu d’Amour Felin ~ new perfume
Kenzo has launched Jeu d’Amour Félin, a new ‘wilder’ flanker to 2014’s Jeu d’Amour…