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Our tastes have changed

Posted by Robin on 26 September 2017 2 Comments

Significantly, the top 10 bestselling fragrances globally are predominantly designer-led, with Chanel’s iconic No.5, from £66.50, Dolce & Gabbana’s fresh Light Blue, from £44, and Viktor & Rolf’s sweet Flowerbomb, from £49.99, remaining firm favourites.

Yet, all three launched more than a decade ago, when it was, some might say, easier to create a blockbuster scent because the market was less saturated. In recent years, it’s become harder for new olfactory offerings to break into the arena as our tastes have changed.

— The Telegraph looks at the designer vs. niche wars at the perfume counters. Read more at How fashion houses are fighting back with their latest fragrances.

Filed Under: perfume in the news
Tagged With: fragrance sales, niche perfume

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2 Comments

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  1. des esseintes says:
    26 September 2017 at 11:54 am

    “…extracted by hydrodistillation (which uses steam to extract the note) unique to Tiffany”.

    Steam distillation unique?

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    • Robin says:
      26 September 2017 at 12:33 pm

      That whole para is unclear. They may be using some note that is not typically extracted by steam, or not anymore. But I’m not really sure which note they’re talking about. If it’s the iris, that would be the traditional method, and no idea if (any? many?) firms really do it that way anymore. Or it’s some other “exclusive” aspect to the iris note that they (or the journalist) didn’t really understand.

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