As the Telegraph's Science Editor Sarah Knapton reported, scientists discovered that a chemical compound called hedione, first used in Christian Dior’s iconic men’s fragrance Eau Sauvage, but also found in fragrances like CK One and Paco Rabanne’s Invictus, stimulates an area of the brain responsible for the release of sex hormones in women.
Naturally, most of the men to whom I mentioned this discovery were beyond excited at the prospect of being able to apply a fragrance containing a bona fide aphrodisiac – with Eau Sauvage suddenly taking on the aura of a miraculous 19th-century medicine-show elixir.
— Read more at The truth about 'sexy' male fragrances at The Telegraph.
Riiiiiight, and it cures baldness, too.
Of course it does!
LOL! 😀
Hmm… I do find Eau Sauvage pretty sexy when I smell it. But then I’ve only ever smelled it on myself, from a sample.
I think it’s pretty sexy stuff. But I don’t find every fragrance with hedione sexy.
Yeah, CK One in particular does nothing for me.
Do you sing “I’m too sexy..” when you wear it? 😀
I will from now on!