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Lowest common denominator product

Posted by Robin on 28 February 2017 Leave a Comment

I know that Tom Ford was incredibly meticulous when he was creating Black Orchid, his first fragrance, and I know that Hermès works with some of the best noses in the business and is highly regarded among the fragrances connoisseurs. But in many other cases, you know that [mainstream scents] are lowest common denominator product that was made formulaically and probably dictated by business managers and not by perfumers themselves.

— Eugene Rabkin of StyleZeitgeist on the "boundary-pushing fragrances" from the cult fashion houses. Read more at Fashion's avant-garde find scent irresistible at Financial Review.

Filed Under: perfume in the news
Tagged With: niche perfume

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