Key fashion houses - namely Chanel, Dior, Givenchy and Armani - have all expanded into a niche market sometimes referred to as “haute parfumerie,” or perhaps more accurately as “collection parfumerie”. The latter is reflecting the fact that these fragrance ranges, separate from the houses’ standard fair [sic] (Dior’s variations on Poison, Chanel’s numbered lines), are grouped into collections, in similar bottles. Like perfume Pokemon, you’re encouraged to buy them all.

— Read more at Designer perfumes: Niche fragrance collections are the heaviest hitters at Independent.