Why was the Must de Cartier men’s line so unsuccessful? Must de Cartier Pour Homme1 was launched in 2000 and is already discontinued. Ditto with Must de Cartier Essence (2000), Must de Cartier Vert Anis (2001) and Must de Cartier Eau Genereuse (2003).
Must de Cartier Pour Homme is a sleek, appealing fragrance; it begins with a delicious-smelling and opaque anise-tangerine accord; the citrus is not icy, fresh or “clear,” but warm, cozy and generously spiced with anise, ginger and “olive leaf” (which may provide the momentary camphor-like aroma produced in Must de Cartier Pour Homme’s early mid-development). Coriander, which has a citrus character itself, floats in the background and is a perfect lead-in to Must de Cartier Pour Homme’s sweet tonka bean/vanilla base…
