Goldea is the latest pillar from Bvlgari. Its “jeweled bottle”, according the the brand, “incarnates the gold and the sun”, and it was also inspired by the “powerful symbol” of Serpenti.¹ The juice, developed by perfumer Alberto Morillas, is described as “a bright, golden musk symphony”. I was cheered by the news that it was geared towards older women, that is, 30+, which is about as “older” as the fragrance industry is usually willing to go, but perhaps a little dismayed by the name — Goldea? Now taking votes, does anyone like that name? — and the commercial with Isabeli Fontana, which looks like something Guerlain might have done in the 1980s, and is very nearly as corny as the name.

Anyway, the idea of a “golden musk symphony” is reasonably well represented by the floriental fragrance, so long as you like your golden musk symphonies a bit on the sweetish side…

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