Shrouded in secrecy up until now, this new release, due in September, will be a collection of fragrances of which many will focus on pure floral notes, as well as a new note from Louis Vuitton leather. An innovative CO2-extraction method has been developed to preserve the essence of the flowers, which include Grasse rose and jasmine. Distribution will be selective. Don’t expect to pick one up when passing through duty-free — this will be available from Louis Vuitton boutiques only.
— Louis Vuitton's house perfumer, Jacques Cavallier, talks to the Financial Times about the brand's upcoming perfume line. Read more at On the scent: Louis Vuitton launches its first perfume collection.
I’m sorry, I just keep hearing in my head my mother saying ” Well la de damn da” 🙂
Plus, ka-ching.
Almost exactly what I said, only I upgraded the language. Glad the sentiment would be mom-approved if not for the cursing.
Exclusive and expensive don’t mean good, and since LV helped me learn that with a very expensive handbag that bit the dust in less than a year and a snooty attitude about it, I will probably not bother to hunt these down.
In-house perfumer is the thing now. Chanel has always had one. Now there are Annick Goutal, Hermès, Dior, Patou, and even Louis Vuitton. Will they be able to afford their own research division for fragrance ingredients in the future? Interesting development.
I think all of them work in partnership with the major fragrance & flavor companies, so most of the money probably goes to restoring the old villa & entertaining the press & whatnot.
ah hah… instead of going into the juices 😉
Don’t get me wrong, not saying they won’t invest in materials, but I do think they all use outside labs. I could be wrong. But I know some of them do.
Robin, in LVMH case the plan is exactly stop using it. Remember that in 2011 they were headlines exactly due this? They were stop producing fragrances like Miss Dior Cherie, Fahrenheit and Flower by Kenzo and working inhouse to save costs. I believe that since LVMH is really huge they are planning to do all by themselves now.
See this, it’s from 2011:
http://www.lemonde.fr/economie/article/2011/05/27/le-groupe-lvmh-se-reapproprie-la-fabrication-de-ses-parfums_1528287_3234.html
Ah, well then you could be right. In the case of Dior, certainly hasn’t resulted in better product but I guess it saves them $.
Well, the awful truth is that Dior does sell well with what they have been launching, so i’m pretty sure that it was more to save costs than to do better products =/ It’s sad that the perfume world doesn’t follow our perfumista desires, but it is what it is.
Gosh the snobbery about Perfumes Exclusively to be had at the Boutique is so tiring. There are too many boutique-exclusive perfumes for this to raise any eyebrows & surely only the most ardent fans of the brand will actually scout a bottle out. Of course I’m clearly not their target audience, so what do I know, maybe they’ll be overrun with eager customers.
But really what’s wrong about starting out with one (1) distinct, easily available, not terribly expensive perfume in a nice bottle?
Distinct, easily available and not terribly expensive perfume doesn’t convey the scarcity and aspirational luxe that they are aiming for. Who buy distinct perfumes is afficcionados mainly, the ones that are not responsible for the good part of the profits of most of the bigger brands.