Starbucks had us wrapped around its pumpkin spice-dipped little finger as early as August. Febreze’s seductive fall slogan, “Mmm…smells like sweater weather,” is responsible for the millions of homes smelling of “Apple Delish” and “Jolly Pine.” Yankee Candle’s approach to nasal season is only slightly more subtle: “Autumn in the Park” and “Crisp Morning Air” are on offer for $5.49. That’s a lot of marketing muscle being put toward making a season defined by decomposition into an olfactory event.
— Read more at Why Fall Smells Make Us Happy at Inverse.


