Niche line Bond no. 9 recently launched Park Avenue South, the brand’s latest fragrance inspired by a New York City neighborhood. Park Avenue South is “an eau de parfum celebrating the city’s newest, most scintillating and most happening street…[and] the neighborhood’s fresh, flirtatious, insouciant spirit” with notes of green apple, peach, jasmine, musk and dry amber.

The promotional materials for Park Avenue South describe this particular bit of Manhattan as “New York’s latest happening turf, full of condos with pools, of-the-moment restaurants, chic hotels, and frenzied real estate panache.” That sounds like a part of town I’d avoid at all costs. I suppose Bond is latching onto this strip’s identity as an alternative to the old-money style of upper Park Avenue, which Bond commemorated back in 2003 with notes of delicate white florals…

Read the rest of this article »