When Lovely came out, I would always describe her as a really polite fragrance, that she had social grace. It was as if she stepped into somebody else's world but it was very passive, so that people wouldn't object to whatever she left behind. It was just a really nice balance of "I'm here. I'm announcing myself, but I don't want to come too close. I don't want to invade your space," and it's one of the things I'm most proud of. I know, because I spray a lot of freakin' fragrance on. I go through it.

— Sarah Jessica Parker talks about Lovely. Read more at Sarah Jessica Parker Is Creating a New Fragrance at NY Mag.