
Italian fashion brand Byblos will launch Byblos Butterfly, a new fragrance for women…
Posted by Robin on 2 Comments

Italian fashion brand Byblos will launch Byblos Butterfly, a new fragrance for women…
Posted by Robin on 4 Comments

Fragonard has launched Homme Élégant, a new fragrance for men promising ‘concentrated elegance’…
Posted by Kevin on 25 Comments

Jimmy Choo has launched its first fragrance for men: Jimmy Choo Man.1 Here are some choice tidbits from the PR campaign: “This is a fragrance for the man who goes out with the Jimmy Choo woman” (sort of limits your customer base, no?) and “He is confident, sensual, he is tough and still romantic, and he is the counterpart to the Jimmy Choo woman, who is sexy and powerful. He’s a cosmopolitan Mayfair playboy.”2 I’m visualizing a douchebag…as written up by a computer program.
Currently, it seems ALL male and female perfume inspirations are, above all else, POWERFUL. Power trumps ease, contentment, happiness…
Posted by Robin on 13 Comments

Abercrombie & Fitch has launched Fierce Confidence and Fierce Intense, two new flankers to 2002’s Fierce for Men…
Posted by Robin on 137 Comments

Care to tell us your fragrance of the day?
I’m back in Le Labo after reading the news this morning that the brand has been acquired by Estée Lauder. I’m wearing the lovely (and cheerful) Bergamote 22.
Reminder: this Friday, 10/17, wear one of the perfumes included in Michael Edwards’ Perfume Legends…