Rituals is a Dutch bath-and-body company founded in 2000, but since it only began selling its products in the United States about six months ago — first at Barneys, then in a Rituals storefront in New York’s SoHo neighborhood — I didn’t have the chance to try them until this winter. The Rituals product line is extensive, so I started with one of its best-selling products: Foaming Shower Gel Sensation, a new twist on an everyday shower item, available in six scents.
Whereas most shower-friendly body cleansers are thick liquids sold in bottles with flip-tops or pump dispensers, Rituals’ shower gel is packaged in a metal canister like a shaving product. It acts like a shaving product, too, turning from a stream of translucent gel into a fluffy, foamy lather when it hits a damp washcloth or a mesh puff. (I prefer the latter for all my shower needs.) I’m not sure what the benefit of this foaming technology is; maybe it’s just a gimmick? As a body product, this gel-foam is effective and seems gentle on the skin, but I wouldn’t be recommending it if I didn’t enjoy the fragrances, too…
