And hats are very close to you emotionally in the way that hair is and the way that fragrance is. I love this idea of a perfumed, hatted world—it’s a bit retro. That’s our whole world: black hats, perfume, femininity, looking after yourself, preciousness. So often nowadays women are told they’re not supposed to feel like that because it’s sort of indulgent or something. Well, hey, isn’t self-indulgence part of the raison d’être of hats and fragrance? We need that fantasy, because everything else is not about self-indulgence—paying your mortgage, work, your children, etc.

— Stephen Jones, from Milliner Stephen Jones Talks Rei Kawakubo, Lesbian Geishas, and His Latest Fragrance at Style.com. His latest fragrance is Wisteria Hysteria. If you missed the short film he talks about, it's here.