[Michael] Edwards’ data indicates that the niche category grew from 128 launches in 2003 to 395 in 2013. After a recent trip through the floors of Barneys and Bergdorf’s, I believe that we will see many more niche launches in 2014. However, one must ask at some point in the near future, will niche remain niche, or will this category also become saturated?
— Raise your hand if you think niche is already saturated? Read more at Rethinking Fragrance: Part I at GCI Magazine.
David Beckham will launch David Beckham Classic Blue, a new fragrance for men, in July. David Beckham Classic Blue is a flanker to 2013′s David Beckham Classic and follows David Beckham Classic Summer…
For many years I have been in love by the famous Ambre Solaire oil. I always wanted to create a fragrance from which I can use this wonderful smell, synonym of sunny beaches. A fragrance with a powerful sensuality that smells on your skin like a hot summer day was my main obsession! — Patricia de Nicolaï1
I’ve never smelled Ambre Solaire, the suntan oil originally released by L’Oreal in 1935 and now sold under their Garnier brand name. But most anyone will recognize Musc Monoï, the latest from French niche line Parfums de Nicolaï, as the smell of a summer vacation at the beach.
Musc Monoï isn’t meant to be a replica of Ambre Solaire,2 and don’t let the ‘monoï‘ in the name fool you into expecting gardenia…
San Diego-based Kandals scents all their shoes with strawberry:
KANDALS shoes are scented. Yes, scented. The soles of each pair of KANDALS are dyed with a strawberry scent…
What’s your fragrance at the moment? Do you usually stick with one fragrance for the whole day, or do you switch or layer as the day goes on?
I am wearing Parfums de Nicolaï Musc Monoï (review coming up later today).
Reminder: this Friday, the 27th, will be Forgotten Friends Day…