This sparkling, clean & pure ‘Eau’ expresses an ambivalent sensuality, free of gender, age & time. Get ready to experience the true essence of Gaga.1
Eau de Gaga is the second fragrance from Lady Gaga, and it launches without the extensive hoopla that surrounded Fame, her debut perfume. We do have the usual promises — “dangerously daring” and “dynamic and vibrant”, says “Haus Laboratories”,2 the entity that purports to produce the fragrance (with a little help, perhaps, from Coty) — but this time they’ve eschewed gimmicks like black juice that sprays clear, and Lady Gaga (unless I missed it) did not say any crazy stuff about blood and semen. Other than a few little flurries of excitement on Twitter and Facebook, the launch has been relatively low key…
