Hermès has launched Rose Amazone, a modern interpretation of the brand's 1974 fragrance for women, Amazone.
A new Amazone who is so much more contemporary, brave and powerful but also extremely feminine. Rose Amazone, a sparkling, tangy and tender perfume, brightened by citrus fruits, currants and raspberries. A perfume full of colours for cheerful fragrancing.
Hermès Rose Amazone is available now at the UK Hermès site, in 100 ml Eau de Toilette, £97, or at Bloomingdales for $125.
(via uk.hermes, hat tip to Gilda!)
Totally not interested in that perfume, with all the sparkling and the berries — but Hermes always does such beautiful graphics! I’m in love with image!
They really do…their digital media people are top notch.
I am all for a nice, fruity fragrance. This combination, though, seems like it would be too sweet. I think there is such a thing as “too much of a good thing.” I see a young lady in her early 20’s really enjoying this one.
It’s pretty rare that Hermes goes overboard on the sugar, but we’ll see. I’ve smelled the original Amazone but it was never a favorite.
I was actually sampling vintage Amazone yesterday, which I found just so lovely. I’m learning I have a thing for gorgeous green florals….
“A new Amazone who is so much more contemporary, brave and powerful but also extremely feminine.”
What’s wrong with just being contemporary, brave and powerful? Does the “but also extremely feminine” have to be there to assure women it’s for them or that women will feel feminine and not too brave or powerful alone?
Two steps forward and three backwards… I find a lot of ad copy trying desperately to cover all bases in order to leave nobody out. And consequently communicates with noone.
Any idea who the perfumer is for this Robin? Is it still Ellena or the new lady…sorry I cannot remember her name now…?
Christine Nagel. And no, I don’t know, but the timing is right for them to have worked on it together. But have seen no press materials for this whatsoever.
I love the original Amazone. This sounds like someone went all Frooty Floral on us and then had the nerve to invoke the name Amazone to give it some class.
No, Hermes. No. You’re Hermes. Be Hermes. Don’t be Paris Hilton.