Giorgio Armani's Emporio Armani line will launch Diamonds Men Rocks, a new flanker to 2008's Emporio Armani Diamonds for Men.

Live life on the rocks!

Be the life and soul of the party with DIAMONDS ROCKS, the new fragrance for men by Emporio Armani.

This fresh new scent brings captivating top notes of rich Italian bergamot together with a spicy kick of pepper and the crisp crunch of apple. The body of the fragrance uplifts and energises through marine notes combined with the aroma of Geranium and Violet extract. To finish, comforting Guaiac wood and refreshing Vetiver is balanced with Cedarwood essence to round off this unforgettable scent, designed to impress when you need to be at your best.

Emporio Armani Diamonds Men Rocks will debut in July, in 50 and 75 ml Eau de Toilette.

(via thefragranceshop.co.uk)

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