Donna Karan's DKNY brand will launch DKNY MYNY, a new fragrance for women. DKNY MYNY is fronted by singer and actress Rita Ora.
DKNY MYNY, DKNY's fragrance that brings the spirit of NYC to the world and encourages trends setters and style mavens to share their passion, stories and New York experiences with others.
The top is simultaneously spontaneous, playful and bold. An exhilarating blend of raspberries and galbanum - crisp, green and natural - spiked with accents of pink pepper.
The heart is stylish and sophisticated. Built around a very sensual Egyptian jasmine, the bouquet combines freesia with roots of orris.
The background is soulful and magnetic, rooted in Patchouli Heart LMR. It is a rich and deep woody note that blends perfectly with the creaminess of vanilla absolute and musk. Ambergris brings projection, vibration and complexity.
The trail is truly unique, contemporary and powerful like New York's irresistible appeal.
DKNY MYNY will be available in 30, 50 and 100 ml Eau de parfum and in a rollerball. A matching lotion is already for sale at Ulta.
(quote via ulta, additional information via wwd)
Sounds too girly for me…I don’t ever see me getting a bottle like that either. It’s DKNY meets Vera Wang.
I’m sure they’d love to find something young that would be the next Be Delicious…
Yep..I guess that’s the goal.
I like their choice of Rita as the face of the fragrance!
Yes, and it’s a great ad, nicely done.
The bottle looks cute…like a hear-shaped apple pie with the lattice top pie crust! The apple shaped bottle stopped being cute after the first one so this is a good change, imho.