A slideshow round up of new fragrance advertising, print and digital, plus a few older ads (31 slides in all) — most of these are for fragrances recently released in stores or just about to be released. You can click on the Play Slideshow link below to see them all, or click on the arrows to scroll through the thumbnails, or click on the larger image to cycle through the whole list at your own pace.
I like the ad for Loewe Aire Evasion–very pretty.
It is! But doing these posts makes me realize how little I like most fragrance ads — they’re very same-y. In some ways my favorite of this bunch is the Givenchy one in the last slide, it’s the only one that seems unexpected to me.
I like the ad for Guerlain Aqua Allegoria Limon Verde.
That one is nice, although I miss the old Aqua Allegoria ads that were images of the raw materials.