“Floral fragrances aren’t fading away, but less traditional scents are gaining more of the attention from female consumers than ever before,” said Karen Grant vice president and senior global industry analyst, The NPD Group. [...] “With the emergence of more artisanal scents on the market, women are welcoming the opportunity to experiment and explore different options.”
[...] Woody oriental is the only one of the larger blended fragrance families to experience growth in 2013.
— Read more at Woody oriental and floral scents: NPD Group forecasts growth of trendy scents at the expense of traditional perfums [sic] at Cosmetic Business.
I wish the article gave more specifics. How are they defining each category–give me some examples. Since our perceptions can vary, when they say woody, or trendy, or artisanal or unusual–what does that mean to them? In any case, wouldn’t mind if it translated in more risk-taking in the mainstream market.
I would imagine they’re using the standard Michael Edwards classifications, or something very like, so “florals” would include things like “fruity florals” as well. And they’re undoubtedly comparing niche to mainstream “prestige” fragrances…in other words, department store scents, mostly designer. So what they’re saying, essentially, is that niche is influencing mainstream.
Ah, ok. Thanks for the translation! Well, I will decide to be optimistic, then, as I would be very happy if niche was influencing mainstream to be more interesting and diverse in their offerings! 🙂