New at barneys: Byredo Flowerhead.
New at harrods (UK): Mary Greenwell Fire & Cherry.
Deal at luckyscent: get a 10 piece sampler set with orders of $100 or more using coupon code LOVE, good while supplies last.
New at neimanmarcus: Van Cleef & Arpels Reve.
New at nordstrom: Carven Le Parfum, Versace Bright Crystal Absolu.
New at saksfifthavenue: Thierry Mugler Alien Eau Extraordinaire.
A study published in the Journal of Consumer Research (PDF) found that subjects presented with a picture of chocolate cake salivated equally when either actually handed something with chocolate cake smell, or encouraged to imagine the chocolate cake smell.
The researchers liken the effect to that of a visualization exercise, and call it “smellization.” (Yes, really.)
As the scientists found, the smellization effect cannot exist in a vacuum; it needs visual triggers. Like, say, a photo of delicious chocolate cake…
— Read more at Imagining The Smell Of Cake Will Actually Make You Buy More Cake, Researchers Find at Consumerist…
L’Artisan Parfumeur will launch Haute Voltige, Rappelle-Toi and Onde Sensuelle, three new fragrances joining the Explosions d’Emotions collection (see Skin on Skin, Amour Nocturne and Déliria). The fragrances were developed by perfumer Bertrand Duchaufour…
‘Scent sculptor’ and perfumer Christophe Laudamiel is participating in Armchair Parade, a multimedia installation at Dillon Gallery in New York City. Also on view: puppets by Julian Crouch, films by Ragnar Freidank and The Big Boing (a handmade, 24-foot lamellophone created by Mark Stewart, which can be played by visitors)…
Longtime readers know I’m a vetiver fiend, so I was excited when I heard about the new Vetiver Attars from Los Angeles based aromatherapist and perfumer Persephenie. They’re attars in which the florals (and other notes) are hydro-distilled into a base of vetiver oil instead of the more traditional sandalwood. And those of you who read the original announcement might remember that they’re expensive — $64 each for 4 ml — as is generally the case when a small indie brand is doing their own distilling (Strange Invisible Perfumes being another example).* I tried all five; here are brief reviews of three: Blue Lotus, Parijata and Tuberose…