• About
  • Login to comment
    • Bluesky
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Archives

Cinnabon + Air Wick

Posted by Robin on 21 February 2014 19 Comments

Cinnabon Air Wick spray

In case it's what you've always wanted, here it is:

The irresistible aroma of freshly baked, piping-hot Cinnabon® cinnamon rolls wafting through... your living room? It's now possible. The maker of World Famous Cinnamon Rolls® has partnered with RB's Air Wick® brand to introduce the Cinnabon Classic Cinnamon Roll fragrance that will be available at leading grocery and retail stores in the U.S. and Canada this year.

The comforting new scent marks the latest way consumers can make the tempting aroma of Cinnabon cinnamon rolls a part of their everyday lives. Air Wick® Cinnabon® Classic Cinnamon Roll fragrance retails for $4.99 and is available for Scented Oil refills and Freshmatic® Ultra Automatic Spray refills.

[...] "From our bakeries to retail shelves, there are so many ways to enjoy the flavors and aroma that the Cinnabon brand is famous for," said Cinnabon President, Kat Cole. "We are thrilled to partner with Air Wick® to deliver an innovative platform of products that capture the aromatic essence of our fresh baked cinnamon rolls." "Air Wick® strives to capture the scents consumers love and bring them into their home. The launch of Air Wick® Cinnabon® Classic Cinnamon Roll fragrance, part of the new Familiar Favorites collection, allows consumers to enjoy the comfort of their favorite scents whenever they want," said Jeanne O'Connor, Director of Alliances at RB.

(via einnews)

Filed Under: home fragrance
Tagged With: room spray

Advertisement


19 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. Nightingale says:
    21 February 2014 at 11:58 am

    I am envisioning a future research study where results show that due to the constant message to eat freshly baked cinnamon rolls, residents in homes where a Cinnabon air freshener is used consume more calories per day.

    Log in to Reply
    • Robin says:
      21 February 2014 at 12:21 pm

      Probably! Works in malls, right?

      Log in to Reply
    • melissa says:
      21 February 2014 at 12:34 pm

      Right! I mean I love Cinnabon as much as the next bleary-eyed traveler, but I don’t even want to think about the R&D dollars that went into exquisitely crafting that smell to trick people into eating a basquillion empty calories.

      Log in to Reply
    • Marjorie Rose says:
      21 February 2014 at 9:22 pm

      Oh, I’m *certain* that this will increase consumption by users! There’s a lot of research on food cues and it’s impacts on our decisions, and the impact is WAY bigger than most people realize!

      Scientist/researcher Brian Wansink has some excellent research on the topic–he showed that even a scented food container in the right or wrong scent can unconsciously encourage or discourage eating. Can’t see why a scented room wouldn’t do the same thing!

      Log in to Reply
      • Nightingale says:
        21 February 2014 at 9:45 pm

        Spoken like a true health teacher! 😉

        Log in to Reply
        • Marjorie Rose says:
          22 February 2014 at 10:28 am

          Ha! Yeah–at least I’m consistent!

          (No one was surprised when I went into teaching. I guess I’ve always been a bit of a know-it-all! 😉 )

          Log in to Reply
  2. Bejoux says:
    21 February 2014 at 12:10 pm

    I live with many animals – there are worse things your home could smell off….. I look forward to other offerings such as hot bacon, pancake, syrup and fresh coffee.

    Log in to Reply
    • Robin says:
      21 February 2014 at 12:21 pm

      They probably already make all of those, LOL…

      Log in to Reply
  3. Aparatchick says:
    21 February 2014 at 12:14 pm

    Didn’t we always know this day would come? 😉

    Log in to Reply
    • Robin says:
      21 February 2014 at 12:22 pm

      But I admit to being surprised that there’s a Cinnabon vodka on the market…

      Log in to Reply
      • Kelly Red says:
        21 February 2014 at 12:25 pm

        No more surprised then I when I spotted Girl Scout Thin Mint Coffemate!
        (By the way, they also make Cinnabon Coffeemate!)

        Log in to Reply
        • Robin says:
          21 February 2014 at 12:28 pm

          Really?? Ok, that surprises me too.

          Log in to Reply
          • Kelly Red says:
            21 February 2014 at 12:49 pm

            They make Thin Mint Coffeemate and another one flavored like that caramel/coconut cookie. It’s called a Samosa in our region. Has the official Girl Scout logo, so they must get some $$.

  4. floragal says:
    21 February 2014 at 12:36 pm

    Wow. I don’t know if this is a good thing, or bad. I smell these and I want them!

    I went on their website and one reviewer (only one) did not recommend this product, said it didn’t smell like Cinnabon, just cinnamon. That just might make me more inclined to try this as I’m not as likely to be hungry for just cinnamon and yet I do love the smell of cinnamon 😉

    Log in to Reply
    • Kelly Red says:
      21 February 2014 at 12:53 pm

      Sprinkle some cinnamon in water in a pot on your stove. Scents the house wonderfully and saves you both money and ishy chemicals. I use this trick in the winter a lot to counter stale house. Cinnamon, a tiny bit of vanilla, cloves, nutmeg, all can be added to plain water in a saucepan and simmered on the stove. Even after you turn it off the scent really lingers. The only bad thing is the first time I did it, my husband came home and got all excited because he thought I’d made treats LOL He was very disappointed.

      Log in to Reply
      • Nightingale says:
        21 February 2014 at 1:19 pm

        Brilliant! Heading to the stove to try this now. Also just put on a spritz of Marni. At least this post got me in the cinnamon and spice and everything nice mood…despite the fact that today I’m hosting a house full of boys gearing up for little league tryouts this weekend!

        Log in to Reply
      • floragal says:
        21 February 2014 at 1:58 pm

        Thanks for the neat idea!
        I think my husband will probably do the same 😉

        Log in to Reply
  5. Omega says:
    21 February 2014 at 3:19 pm

    Yep, simmering potpourri in the stove smells great, did it this year for the Holidays. As for Sin-nabon, I do keep a distance from that store when at the mall, I know I could eat a dozen easily, so far, I have been pretty good..just cause I know how much damage I could do there, really I do avoid it. Don’t think anything could replica that scent of gooey, hot cinnamon buns, nope.

    Log in to Reply
  6. Oakland Fresca says:
    21 February 2014 at 5:25 pm

    From Jessica’s Keats reference to Cinnabon. . . gosh, it has been a fun ride today!

    Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

6 January ~ damage poll

31 January ~ winter reading poll

Back to Top

Home
Archives
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2026 Now Smell This. All rights reserved.