French niche boutique Nose, in association with Twentieth Century Fox and Wes Anderson, has created L'Air de Panache, a concept fragrance inspired by Anderson's upcoming movie, The Grand Budapest Hotel.
This perfume was created by Nose to honour "Monsieur Gustave H.'s style". He would never leave his hotel room without a spray of the elegant "Air de Panache"; an Eau de Cologne with an intense and tonic opening sublimated by aldehydes notes, which his most faithful customers love, and completed with a hint of mystery symbolised by a green apple. The heart is concentrated around jasmine, Grasse country flower, and rose, worn by the most sophisticated dandies. Finally, in order to truly discover the "Panache" spirit, we head back to the wild forest with gourmand and animalic notes.
The scent was developed by perfumer and Nose co-founder Mark Buxton, and will debut at the Paris premiere of the film on February 20; it will also be "on exhibit" at Nose for the duration of the film's theatrical run.
(via nose.fr)
The film had its world premiere at the Berlin Film Festival a few weeks ago. When asked for the notes of L’Air de Panache at the press conference, Ralph Fiennes, who plays M. Gustave, improvised this answer: Something Russian, like Orthodox church incense, spices, and secretions from animals’ erogegous zones. It would certainly take some panache to carry that off 🙂
The film is said to be hilarious and quite wonderful.
I read that! I guess he’ll learn what it really smells like in Paris, ha…
I can’t wait to see it, I’m a huge Wes Anderson fan.
Just saw an article about this at Slate.com:
http://www.slate.com/blogs/the_eye/2014/02/20/grand_budapest_hotel_wes_anderson_commissions_a_signature_scent_for_his.html
Ah, leaves it open whether or not they will ever sell it, good!
As he described M. Gustav in narration, the Lobby Boy noted that M. Gustav was “the most liberally perfumed man [he’d] ever encountered.”
Here is the L’Air de Panache bottle displayed on the Nose website.
http://nose.fr/en/brands/the-grand-budapest-hotel/l-air-de-panache
Not available for purchase, which is probably okay, right? L’Air de Panache sounds like a jumble of references to the film: aldehydes (for the mature ladies he preferred), green apple (Boy with Apple painting), and “animalic and greedy notes” (it is a caper, after all).
But so delightful to see a fragrance in film!