I was going for tomboy meets feminine, and I wanted the vetiver because not only did my father wear it, I did too and so did my brothers. Then we looked at how we could mix it with citrus and florals — I’ve always loved tuberose. [The juice is] unexpected, but fresh.¹

That’s Tory Burch, talking about her debut fragrance, Tory Burch, which launched last month under licensing arrangements with Estee Lauder. And who, exactly, is Tory Burch?

Flip through stacks of glossy magazines, and you are all but guaranteed to find Tory Burch, the designer who has built an empire on tunics and gold-medallioned flats.

[…] But she seems to be modeling her cool image after that of her former boss Ralph Lauren, the Bronx-born onetime necktie maker who turned a small business making polo shirts in the 1970s into a billion-dollar global lifestyle enterprise.²

And the Tory Burch fragrance? Well, it’s a pretty good fit with all of that, especially if you’ve been watching the designer fragrance market long enough to read between the lines…

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