
Avon has launched Derek Jeter Driven Rush, a new fragrance for men. Driven Rush is a flanker to 2006’s Derek Jeter Driven, and is the athlete’s seventh fragrance for Avon…
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Avon has launched Derek Jeter Driven Rush, a new fragrance for men. Driven Rush is a flanker to 2006’s Derek Jeter Driven, and is the athlete’s seventh fragrance for Avon…
Posted by Robin on 31 Comments

I’ve complained already about the recent output from Comme des Garçons — they’ve become a kind of go-to house for variations, sometimes minor variations, on wood and/or incense.1 Mind you, they know how to do wood and/or incense, and in all truth, when they do break out of that rut, I don’t always like the result.2 So I have mixed feelings about their most recent launch, Scent Three: Sugi. It’s their third fragrance in collaboration with Monocle magazine (see Scent One: Hinoki and Scent Two: Laurel), and like the others, was developed by perfumer Antoine Maisondieu. And I do love it. It’s beautifully done, and I’d very much like to have a bottle — please, Santa, send the other two Monocle fragrances while you’re at it! — but unless you have the sort of never-ending interest in woody fragrances (and Comme des Garçons) that I do, you might not find it an absolute must-try.
I’ll start by repeating the press stuff, because it’s spot on…
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Bath & Body Works has launched Midnight for Men, the masculine counterpart to the recently introduced Forever Midnight fragrance for women…
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A new short film from Prada, Castello Cavalcanti, directed by Wes Anderson. It has just debuted at the Rome Film Festival. I'm afraid it has nothing to do with perfume, except it was made by Prada, and Prada makes perfume, right? Starring Jason Schwartzman and Giada Colagrande. Warning: language and general Wes-Anderson-ness.
And if you missed it, here's Wes Anderson's Prada Candy L'Eau commercial. If you hate Wes Anderson, don't watch that or this, they will make your skin crawl.
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Mercedes-Benz will launch Mercedes-Benz Club, a new fruity-woody fragrance for men. The tag line: ‘a perfume for the new generation’.