If you had told me when I started this blog that one day in the not-too-distant future, many of my favorite oddball niche brands would be studiously courting mainstream fragrance customers with variations on clean summery colognes and that Lush — Lush! a mall chain store! — would be making some of the most daring and unusual fragrances around, I’m sure I would have scoffed. But that’s about how things have turned out. I hope that a) this last crop of Lush fragrances — so far, we’ve reviewed Furze, Sun, Flower’s Barrow and Sikkim Girls — is finding an audience and that b) the success doesn’t go to their heads. Please, no Lush Sport L’Eau or Lush Oud Noir Intense, ok?
The Voice of Reason is one of the weirder fragrances from the recent collection, and I would not guess that it’s going to be a big seller, but adventurous perfumistas will find it worth their while to give it a shot…
