A cute spot for Kenzo Homme Sport Extreme. If you missed them, you can find a couple spots for the original Kenzo Homme Sport here.
Jimmy Choo Exotic ~ new perfume
Jimmy Choo will launch Jimmy Choo Exotic, a new limited edition fragrance for women, in July. Jimmy Choo Exotic is a flanker to the 2011 eponymous Jimmy Choo fragrance…
The Next Big Perfume Hit
New perfume releases are getting ridiculous. I don’t mean the sheer number of them — although that’s mind boggling enough — I mean who is launching perfume. Scrolling through Now Smell This reveals notices from the usual celebrities and fashion houses announcing flankers and flankers of flankers, but also perfumes by seemingly every watch maker, mall shop, lingerie brand and car manufacturer out there. We’re even seeing fragrances from fast food restaurants and photographers. Clearly, ginning up a perfume and tossing it on the market is a must in every brand’s portfolio.
Who could possibly be next?
I’ve thought about it, and if Pizza Hut can do it, other brands are missing the boat by not launching their own scent. Listen up, marketing geniuses, for some sure-fire winners…
The Monday Mail ~ help Sophie find a new perfume
Today we’re helping Sophie, who says she is new to the fragrance scene, but picky and disinterested in many popular fragrances. She wants to find an everyday scent that is not out of place most of the year in Australia, where the weather is quite mild. She can pay up to $150-ish and is happy to shop online. Here is what we know about Sophie:
She’s in her late 20s, and is studying for her PhD.
She says she is quite introverted but doesn’t take anything too seriously.
She likes to try new things and being herself, an individual, is important.
She also loves to be outdoors, whether it’s hiking, cycling or skiing.
Sophie likes patchouli, iris, vanilla, citrus (particularly bergamot), woods (particularly sandalwood) and lighter florals. Sophie’s favorite perfume is Guerlain Shalimar Ode a la Vanille sur la Route de Madagascar…
2500 flowers
Behind the scenes at Sephora's May fragrance shoot.