Pop star Taylor Swift's commercial for her new fragrance, Taylor by Taylor Swift. It is called part 1, so presumably there is more to come. If you missed it, also check out her earlier video in which she talks about the scent. Or skip all of it and get back to work.
Online fragrance shopping
New at barneys: Le Labo Lys 41.
New at colette (FR): Memo Irish Leather & Moon Safari.
New at debenhams (UK): Dior Addict Eau Delice, Diesel Fuel for Life Spirit, Emporio Armani Diamonds Rose.
New at dillards: Ralph Lauren Polo Red.
New at harrods (UK): Atkinsons line (repackaged).
New at first-in-fragrance (DE): Luckyscent Decennial quartet.
New at nordstrom: MAC Turquatic (new packaging), Prada Candy L'Eau.
New at parfum1: Imaginary Authors line.
New at selfridges (UK): Amouage Fate.
Loewe Aura ~ new fragrance
Spanish luxury brand Loewe will launch Aura, a new fragrance for women, in September. Aura will be fronted by model Linda Evangelista, and appears to be unrelated to an earlier Loewe fragrance of the same name…
Hilde Soliani Mmm ~ new fragrance
Italian niche line Hilde Soliani has launched Mmm, a new aromatic gourmand fragrance…
Laboratorio Olfattivo Salina ~ new perfume
Italian niche line Laboratorio Olfattivo has launched Salina, a new fragrance that evokes a walk on a deserted beach just before sunset. It is named for the Italian island…