Kenzo launched Flower in 2000, and it has staying power: it’s been a best seller for the brand ever since, and it’s still on the list of the top 10 selling fragrances in France.¹ No surprise, then, that Kenzo releases flankers on a fairly regular basis. I wasn’t a huge fan of the original Flower; as I said in 100 Fragrances Every Perfumista Should Try, Flower was both wildly popular and just off-kilter enough to be interesting, but it isn’t really my sort of thing. Some of the flankers I’ve liked more than the original (Flower Oriental) and some of them I’ve found interesting but also not entirely me (Winter Flowers), and some of them I’ve skipped altogether (most of the spring and summer variations).

Flower in the Air is the latest. Like the original Kenzo Flower, it was developed by perfumer Alberto Morillas. Unlike previous flankers, it sports a brand new bottle, and the design is great fun (see below) — the (scentless) red poppy that was reportedly the inspiration for Flower floats above the bottle on a clear lucite cap, and although it’s hard to tell in the picture, the bottle has a slight teardrop shape.

As you might have guessed from the packaging, the scent is brand new as well…

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