Denim and sportswear line Lucky Brand has launched Lucky Darling, a new fragrance for women. It is Lucky Brand's first fragrance since 2006's Lucky Number 6. Fifth & Pacific (formerly Liz Claiborne) recently sold Lucky Brand to Leonard Green & Partners; Lucky Brand's fragrance license is held by Elizabeth Arden.

Lucky Darling was developed by perfumer Laurent Le Guernec; notes include ginger, mandarin, red currant, peony, wisteria, orange blossom, vetiver, massoia wood and musk.

Lucky Brand Lucky Darling is available now at Lucky Brand, in 100 ml Eau de Parfum for $69. It will go into wider distribution in 2014, at which time it will also be sold in 50 ml and in a 10 ml rollerball.

(via luckybrand, lyramag.blogspot)