John Varvatos will launch Artisan Acqua, a new limited edition fragrance for men, in January. Artisan Acqua is a flanker to 2009’s John Varvatos Artisan, and is described by Varvatos as a “lighter, beachy, summer kind of fragrance”…
Giorgio Armani Si ~ perfume review & quick poll
Sì is the latest from Giorgio Armani. It’s Armani’s first pillar fragrance for women since 2010’s Acqua di Gioia, and it’s meant to be a ‘sophisticated’ chypre1 — note that Sì is fronted by actress Cate Blanchett instead of the the sort of conventionally young and sexy model that they used for Gioia.2 All of which might indicate a somewhat older and more sophisticated target market than the usual for Armani’s mainstream output, yes? Which would be fine with me; Armani is not generally my favorite perfume house, and even the more exclusive Armani Privé fragrances don’t always live up to their price tags.
So the first sniff of Sì was a bit of a surprise, of the fruity variety…
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Because Victoria’s Secret
Model Behati Prinsloo walks the streets of Paris in her (jewel-encrusted!) skivvies for Victoria by Victoria's Secret. If you missed her last commercial for the same fragrance, it's here.
Update: the video is no longer available, sorry!