From Guerlain, the story of Shalimar. If you missed the new commercial, go here.
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Loved this video!
I’m wearing Shalimar today (the madascar vanilla version).
I needed something to cheer me out of the mean reds – so: Shalimar.
It never fails me, really.
Much better than chocolate.
But I suspect all that dark, viscous vanilla has just as much calories!!! 😉
I think I liked it better than the actual commercial…
ditto
Strange-sounding narration…like a computer-generated voice!
Seriously. It might be computer generated…
It sounds to me very like the voice from the recent Chanel No 5 ads, the historically based ones. Same rather flat delivery, and a perfect French as well as English accent. Simple to achieve if it’s the voice of a robot!
Maybe that’s why it’s reminding me of the Chanel ad, too…of course, they’re also similar in other ways, stylistically.
What uncommon relief to hear claims that are not exaggerated for a change. I happen to be wearing Shalimar today, too.
It’s well done…reminds me of the one they did for Chanel last year.
Being completely bilingual myself and having grown up in a bilingual household, I understand the oddities in the script and voice-over. For example when Thierry Wasser says “the fetish Guerlinade”. The word fetish sounds so strange in this context. But he translating from French where fetish means “traditional” or “long established”.
But I agree the woman’s voice is like some ad for tourism from the 70s.
You would think Guerlain would check more into these aspects before generating this mediocre final copy that cannot be well received by the English speaking world!
In the immortal words of Kanye West, “Immalet you finish, but Chanel already did this commercial, and their version was the best perfume ad of all time.”
Wow. This is *almost* really well done, but the timing and the voiceover are both TERRIBLE.
And clearly, their marketing people watched the Chanel No 5 “For the First Time” commercial and created a terrible knock off. Sad.
I think the narration styling is deliberate – made to sound like those 1970’s history info pieces in the movie houses, meant to signify “historical/objective fact” to create a sense of the statements made having been independently verified. The historical footage and visual treatment is in line with that style too, All to say: it’s not we who say so – “experts agree, Shalimar is good.”