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That’s what men do. They drive.

Posted by Robin on 23 August 2013 13 Comments

James Franco, in an ad for the new Gucci Made to Measure. Below the jump, le making of.

If you missed it, here is the similar ad with Blake Lively for Gucci Première.

 

Filed Under: perfume in the news
Tagged With: gucci, video

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13 Comments

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  1. Daisy says:
    23 August 2013 at 12:01 pm

    so….umm….it smells like cars…..at night….in the city? I like when he stands in front of the windows , I’m sure he’s thinking “oh look! three more of me…fantastic!”

    Did I mention “YAWNNNNN” ?

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    • Robin says:
      23 August 2013 at 12:49 pm

      Seriously. I thought the Blake Lively one was dull too.

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    • Ann says:
      25 August 2013 at 7:36 am

      Oh wow (not in a good way). Did they offer him lots of money? I can’t see any other reason why.

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  2. VanMorrisonFan says:
    23 August 2013 at 12:29 pm

    (soft music…voice over)…”Sometimes I stare at myself in a mirror…sometimes I stare at myself in a glass…sometimes I just stare…while I wear this expensive fragrance that smells like all the others.” People wonder why fragrance sales are way down…

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    • Robin says:
      23 August 2013 at 12:49 pm

      Yep.

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  3. galbanumgal says:
    23 August 2013 at 12:36 pm

    Did you see the promo for Comedy Central’s roast of Franco? Pretty amusing, and at least he pokes fun at his self-loving image.
    Echo the yawn for the scent.

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    • olenska says:
      23 August 2013 at 12:48 pm

      The segment Franco filmed for Funny Or Die lampooning his own Gucci commercials is priceless. “Gucki by Gucki… Goosey by Goosey…”

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    • Robin says:
      23 August 2013 at 12:49 pm

      I will look for it!

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  4. Omega says:
    23 August 2013 at 1:20 pm

    Um, time to get a new director and name for the scent. I hate to be crude and I don’t like crudeness but when I think of ‘Made to Measure’ it’s like um..something that sounds like a reference to measuring umm, ya know? Like, whoever buys this scent is full of himself! Lol.

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    • mutzi says:
      24 August 2013 at 3:04 am

      I can’t say I’m crazy about the name, but isn’t it a common term in fashion?

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    • Ann says:
      25 August 2013 at 7:41 am

      lol Omega, I thought maybe made to measure as in suit etc. You obviously have an excellent eye for detail 😉

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  5. ravjan says:
    25 August 2013 at 8:20 am

    He doesn’t look very convincing with this beard and moustache. I gather it’s the same model who endorsed Gucci by Gucci pour Homme?

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    • Robin says:
      25 August 2013 at 9:23 am

      Yes, same guy.

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