Florabotanica is the latest from Balenciaga, and I was fully prepared to adore it for any number of reasons, not least being the presentation: I love the offbeat advertising images and that’s easily my favorite bottle of recent memory — and it’s one of those rare bottles that is even more alluring in person than in pictures (the minute I picked it up, I started calculating how much I had just spent on jeans and yoga pants and how much I could still spend that day without threatening the food budget). They brought back perfumer Olivier Polge, who developed 2010’s Balenciaga Paris, a fragrance that seemed an excellent start for the brand’s revival as a perfume house under the auspices of Coty. Florabotanica is a great name for a perfume, and I even love the design of the outer box. Designer Nicolas Ghesquière’s concept of a strange garden with beautiful flowers, but also dangerous flowers, sounded intriguing.1
The potential bad news was that it was geared younger than Balenciaga Paris; sorry, young ‘uns, but that usually — not always! — means some degree of dumbing down or fruiting up. That Florabotanica is fronted by actress Kristen Stewart means nothing to me either way; as usual, I had to google just to remember who she was, and don’t even ask me to comment on her recent “scandal”, I don’t know and I don’t care, and will only say that the increased publicity would seem a boon for Balenciaga. I found the very untraditional manner in which she is used in the advertising to be refreshing…
