
Valentino will launch Valentina Assoluto, a new “deeper, more sensual” chypre variation on 2011’s Valentina, in July. Look for it in the US in April of 2013…
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“That smells like an old lady.” Nearly everyone who wears perfume has heard it said — and maybe even said it — at one time or another. Usually it’s said with disdain. It’s time to give it a rest, people.
First, let’s deal with the term “old lady.” Most older people I know Skype with their grandchildren, get involved with political movements, and plan trips to Turkey. Clearly, the idea of blue-haired ladies who sit around drinking sherry with the vicar is a thing of the past.
Some of you might rebut, “By ‘old lady’ I mean ‘old fashioned.’ You know, perfumes that were popular in the past.” Perfumes that were popular in the past include Guerlain Shalimar, Robert Piguet Fracas, Jean Patou Joy, Bourjois Evening in Paris, Prince Matchabelli Wind Song, Chanel No. 5 — you get the point. They’re diverse. If they’re old fashioned, then so is everything except laundry musk fragrances, aquatic fragrances, and fruity florals with patchouli…
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New at escentual (UK): Banana Republic Wildbloom & Wildbloom Vert, Especially Escada Delicate Notes.
New at first-in-fragrance (Germany): Mona di Orio Rose Etoile de Hollande, Olfactive Studio Lumiere Blanche, Clive Christian Imperial Jubilee editions.
New at ulta: Viva La Juicy La Fleur, DKNY Be Delicious Eau So Intense & Fresh Blossom Eau So Intense.
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UK niche line Bella Bellissima has launched Noble Incense, a new addition to the the Essence of Oud collection…
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Niche line A Dozen Roses has launched Amber Queen, a new fragrance for women…