Ferrari has launched Red Power, a new aromatic fougere for men…
Ferrari Silver Essence ~ new fragrance
Forget lemon and pine
Forget lemon and pine. People are fumigating their homes with exotic essences of ginger and hibiscus while scrubbing floors and bathtubs. That's because packaged-goods makers, in their endless hunt for the new and improved, are ramping up the complexity of product fragrances. Adding an elaborate bouquet that consumers crave to a product line helps build loyalty, marketers say.
— From Does This Smell Clean to You? at the Wall Street Journal. Hat tip to VanMorrisonFan!
Rochas Moustache ~ fragrance review
Most of us at Now Smell This have ‘suffered’ a Perfume Chain Reaction. Here’s my most recent:
1. I was looking at a glossy book about perfume advertisements and came across some ads for Marcel Rochas Moustache (introduced in 1948-1949);
2. I read that Moustache was formulated by one of my favorite perfumers, Edmond Roudnitska, who worked on the fragrance with his wife, Thérèse;
3. I went to the Rochas website to read about the current formulation and discovered that Moustache has been removed from Rochas’ fragrance line-up; so
4. I researched the fragrance notes online, liked what I read; and
5. I went to eBay to look for a bottle of Moustache;
6. I purchased a 100 ml tester of Moustache without ever sniffing it.
Today, in part 8 of the chain reaction (part 7 was wearing the fragrance for a week) I’m reviewing Moustache…
Ineke Hothouse Flower ~ new fragrance
Niche line Ineke will launch Hothouse Flower, the eighth fragrance in their alphabetical series, this fall…