
Crabtree & Evelyn has launched Himalayan Blue, a new fragrance for women…
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Crabtree & Evelyn has launched Himalayan Blue, a new fragrance for women…
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She was really behind the most important innovation in the fragrance industry in the last 20 years. She is really pushing boundaries.
— Yael Tuil of Coty, on Lady Gaga's insistence that her new fragrance, Fame, have black juice that sprays clear. Read more at Lady Gaga 'Pushed' Fragrance Industry Boundaries With First Black Perfume at Star Pulse.
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Until now, the Vero Profumo line had three fragrances: Onda, a mysterious herbal leather; Kiki, a fresh, bright lavender; and Rubj, a romantic, seductive orange blossom. Each perfume has a distinct personality, and each is different from the other. What would Vero Profumo’s logical next fragrance be? A green chypre, of course. In true Vero Profumo fashion, Mito Eau de Parfum is styled as a recognizable, but not entirely predictable, member of the family.
The fountains and statues in the garden of Italy’s Villa d’Este inspired Swiss perfumer Vero Kern to create Mito. Mito’s notes feature citrus, magnolia, jasmine, galbanum, hyacinth, cypress and moss. I’ve never been to Villa d’Este, and maybe I’ve fallen victim to the power of suggestion, but to me Mito does evoke a grassy garden smelled over a twist of fresh lemon peel and peppery bergamot. Shade dapples the velvet-fine lawn, and shrubs and trees dominate the garden’s alleys. Mito’s jasmine and magnolia don’t take center stage, but they soften the crisp galbanum without sweetening it…
Posted by Robin on 21 Comments
Posted by Robin on 48 Comments


The Monday Mail returns from its summer vacation this week, although it will be off again next Monday for Labor Day. Our first subject for the fall season is Lisa, who has been seriously interested in perfume for a couple years. She would love to find a really special fragrance — possibly her signature fragrance. She’d prefer something that is unusual and distinctive but not hard to wear (or too “in your face”). It should be suitable for evening wear rather than a casual or a skin scent. She can spend up to £150, and is willing to buy samples and/or decants. Here is what we know about Lisa:
She’s in her mid-30s and lives in the north of England.
She likes her work, but lives for her time off.
She loves the outdoors, particularly mountains and rivers. She enjoys paragliding, rafting, walking and canoeing.
She loves to travel, particularly to the United States, Italy and the Alps.
She also enjoys time at home, especially cooking for friends, and she loves going to the cinema and listening to classical music…