
BCBG Max Azria will launch Bon Chic next month. The new fragrance for women is the brand’s first since their license was acquired by Elizabeth Arden. The name is taken from the brand’s acronym, which stands for “bon chic, bon genre”…
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BCBG Max Azria will launch Bon Chic next month. The new fragrance for women is the brand’s first since their license was acquired by Elizabeth Arden. The name is taken from the brand’s acronym, which stands for “bon chic, bon genre”…
Posted by Robin on 21 Comments

Oscar de la Renta will launch Essential Luxuries, a new collection of six fragrances inspired by “his most loved people, places and things”, in September. The fragrances were developed by perfumer Calice Becker…
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As I’ve said here before, I am missing some portion of the gene for true fandom.1 There are famous people whose work I enjoy and whose careers I follow with some interest, but I’m not interested in meeting any of them, I don’t much care about their private lives, and I certainly would not buy a perfume just because some famous person’s name was on it. Maybe because of that, or maybe because I’m rarely more than vaguely familiar with the celebrities who land perfume contracts, I look on the celebrity fragrance market with an attitude somewhere between bemusement and detachment…
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Jul et Mad is a new French niche line debuting with three fragrances inspired by a Parisian love story…
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