Hanae Mori has launched HiM, a new woody oriental fragrance for men…
Mexx Pure ~ new fragrances
Dutch fashion brand Mexx has launched Mexx Pure, a new duo for a ‘casual and relaxed’ lifestyle…
Fragrance concentrations: sorting it all out ~ perfumista tip
After last week’s battering of celebrity perfume reviews, I decided I needed a bottle of something nice. Cartier Baiser Volé, to be precise. But buying it wasn’t as simple as choosing a size and proffering a credit card. Baiser Volé comes in Eau de Toilette, Eau de Parfum and Extrait de Parfum. How do you choose between different formulations of the same fragrance?
As the FAQs page at Now Smell This lays out in more detail, different formulations of the same fragrance have different concentrations of the perfume base, with an Eau Fraïche containing the least amount and Extrait the most. Knowing this, you might think choosing a formulation would depend on how strong you want the fragrance or how long you want it to last. In fact, it’s not that simple.
First, lasting power (also called “persistence”) has more to do with the materials used in a fragrance than with its concentration…
Blake Lively for Gucci Premiere
Actress Blake Lively for the new Gucci Première perfume. Shot at the Sheats Goldstein Residence in Los Angeles.
