Zippo will launch Into The Blue and Zippo The Woman. Into The Blue (shown above) is aimed at men between 25 and 40:
The Into The Blue Man is independent and strong, introspective and meditative, one who loves the outdoor life, freedom, and is not bounded by fashions or limited by his social life.[...]
Into The Blue is characterized by a very delicate, fresh, and persistent masculine note. The vibrating freshness of the head note opens with citrus bursts of bergamot and mandarin, exalted by a bright green chord and a fruity touch of apple. In the heart, the flowery transparency of cyclamen and water jasmine merge with the singular luminosity of the plum note. The base ends with an elegant trail of boisé notes accompanied by soft tonalities of vanilla and musk.
Zippo Into The Blue will be available in 30, 50 and 100 ml Eau de Toilette.
Zippo The Woman is the brand's first feminine release, and is aimed at women between 18 and 36:
This woman is aware of her role, is self-confidant, and her complete and complex spirit seduces and conquers all hearts. She is a mother and a working woman of the world, and her substantial personality enables her to choose the best for herself while maintaining the full scope of her femininity. [...]
The fragrance is extremely definite and yet, due to its flowery elements, feminine. A vivacious opening of fruity notes is warmed by an embracing and comfortable base of musk. This fragrance expresses the essence and the charm of the Zippo Woman.
Zippo The Woman will be available in 30, 50 and 75 ml Eau de Toilette.
(via tfwaproductshowcase)
I laughed so hard it hurt when Burger King released their signature fragrance, “Flame.” When I read this, I just plain hurt, no laughter involved.
Sorry! I think it’s better to laugh 🙂
I can’t even hear the name “Zippo” without smelling lighter fluid. Seriously – this is one company that needs to stay off the fragrance-marketing bandwagon. Also, that patronizing “mother and working woman of the world. . . maintaining the full scope of her femininity” nonsense is Prix Eaux Faux without the comedy.
I do love Zippo lighter cases though. Too bad they’re inextricably linked, in my brain at least, to lighter fluid.
Yeah…kind of makes you want to set something on fire, doesn’t it?
I doubt that link much affects the younger generation, though? Maybe I’m wrong, but I don’t think they used zippo lighters, & unless they BBQ they might not even know the smell.
Well, I like the blue colour for the men’s bottle. And, on the upside, I imagine you could use it as lighter in case of emergency. Best not to take it in your hand luggage on any aircraft , though.
I like the blue too! The women’s looks quite dull in comparison.
I must say, I have a real problem with this ad copy.
This is unquestionably the worst ad copy I’ve ever read for a fragrance. Wow. I think I’ avoid this stuff on principle, even if it smelled like angels and bacon.
Bad ad copy, yes, but must have that bottle!!!
I am also very fond of the smell of lighter fluid. It makes me think of my Grandpa, who used a Zippo lighter.
The ad copy is awful…no doubt, but fragrance ad copy is often unintentionally hilariouos due to its mix of pretense and irony. I love the design of the bottle or case. This firm understands the need for convenience and portability. Years ago the Bic pen people licensed the name to a fragrance firm which developed some interesting bottles.
Yeah, maybe, but this? This is just insulting. Like I said before, just kind of makes you want to set something on fire.