Elizabeth Arden has launched the Curve Appeal duo:
Curve Appeal For Women (shown) ~ "Curve Appeal is about that exact moment when you realize that you’ve worked hard… you’ve worked out…you’ve done your time. You’re putting you best self out there and you KNOW that people will like what they see. It’s about having a second to make an impression; and the realization that it WILL go your way. It’s all about that sexy confidence that feeds your swagger." Featuring notes of mandarin, violet, apple, nectarine, jasmine, iris, amber, sandalwood, sheer patchouli, vanilla and skin musk.
Curve Appeal For Men ~ "Life today is an obstacle course moving at the SPEED of light, mid-quarter adjustments…every day. Cut Right, Duck Left…Hairpin turns now the norm; HEART RACING…but the THRILL of the ride is too good to give up. And getting The GIRL…The JOB…The DEAL… is the only ending allowed." With notes of bergamot, calypsone, iced pear, watermelon, mandarin, pepperwood, cardamom, lavender, suede, amber, clean musk and cedarwood.
The Curve Appeal fragrances are available in 30 and 75 ml Cologne Spray, and can be found now at Sears.
(via sears)
Seems like Curve Appeal for Women doth protest too much.
The men’s is even worse…I needed a nap just thinking about it.
Yes! I got palpitations just by reading it!
Bue hey my friend in Miami, she is a fan of the original curve.. I am sharing this on her FB wall. 😉
Atrocious ad copy, both of them, and the lists of notes are not promising. But the bottle is excellent: recognizably the same brand, but with a twist (or a skew).
I’m not surprised to see EA doing more with this brand. When I worked at Macy’s in college, this line had a huge following and we sold a lot of Curve product, its lessened in recent years, but it has its devotees.
It’s funny how it has outlasted the Liz Claiborne brand!
Liz Claiborne is still around as a brand, although it’s gone really down-market. You see it at J C Penney.
Didn’t they recently hire Tim Gunn as a brand consultant? They should have run this ad copy by him!
It is true the name still exists, but it’s no longer owned by the Liz Claiborne company…they sold it, along with the Monet jewelry brand, to J.C. Penny. Then they sold Dana Buchman to Kohls. Now what used to be Liz Claiborne is called Fifth & Pacific, and they’re just focusing on Juicy Couture, Lucky & Kate Spade.
Oh, I had no idea!
I don’t know that it makes much difference…but interesting for those of us old enough to remember when Liz Claiborne took up 70% of the floor space in the mid-range (Macys-ish) dept stores, and the other Liz-owned brands took up another 10%. Liz Claiborne basically dressed a whole generation of office workers.
The Liz Clairborne company was a pioneer in sending clothing manufacturing abroad. They used to spend a great deal of time identifying which countries had import quotas available and ship the manufacturing from country to country to try to get low costs without violating what were then US import restrictions.
Is this supposed to be a post work out fragrance?
I really have no idea.
The descriptions of both of these are really depressing! I want something that gives me the illusion that I’m effortlessly, inherently alluring — not that I must constantly strive and scramble and flog myself to earn a moment of self-confidence and not be ashamed to appear in public (even if the latter might be a tad more realistic …). And if I did all that work and finally FINALLY had beaten myself into a shape that might earn public approval … I don’t think I’d choose a Curve product to celebrate it.
I couldn’t have said it better myself Thalia!
I concur. Well said.
The ad copy on these is just dreadful. Especially on the male version.
Can’t read the name without mentally making it “Curb” Appeal.
What a thoroughly hideous bottle and packaging.