New at bloomingdales: David Yurman Essence collection.
New at first-in-fragrance (Germany): Byredo Accord Oud & Oud Immortel.
New at macys: Beyonce Heat Rush.
New at neimanmarcus: Fresh Brown Sugar.
Nine from DS & Durga
Brooklyn-based indie line DS & Durga has added nine new fragrances, six for men and three for women.
Freetrapper for Men ~ “Before cowboys, there were free trappers…
LifeLabs New York Williamsburg SMELLS (good)
LifeLabs New York, a non-profit adult education company, is offering a scent tour of Brooklyn’s Williamsburg neighborhood:
The ‘Williamsburg smells (good)’ tour is a social smelling adventure, using the streets of Williamsburg, Brooklyn to activate and learn about our enigmatic sense of smell…
Jil Sander Sun Eau de Soleil ~ new fragrance
Jil Sander will launch Sun Eau de Soleil, a new limited edition fragrance for women, in April. Sun Eau de Soleil is a flanker to 1989’s Jil Sander Sun, and promises to be bright, sunny and fresh…
Blood & semen
According to sources in the fragrance industry hired to develop Lady Gaga‘s first fragrance, the pop star has requested that the scent “smell of blood and semen.”
— Read more at Fashionista, and many thanks to everyone who sent this in! As perfumanity already knows, Etat Libre d'Orange beat her to the punch with Secretions Magnifiques, and anyway, Lady Gaga's license went to Coty. I think the most daring thing Coty has done with a celebrity so far was the chocolate and citronella in Sarah Jessica Parker Covet, which famously failed to resonate with consumers. I'm sticking with my original guess of strawberry sorbet and pink pepper.