Daisy Eau So Fresh is the latest from Marc Jacobs, and it’s reportedly going for a younger audience than the original (and very popular) Marc Jacobs Daisy. Daisy, which came out in 2007 (time flies!) had a pleasant and likable juice — fruity floral, but not too fruity and not too floral. It also had a well-known designer name, a young, laid-back advertising campaign, plus a massively cute bottle. It was easy enough to see why it sold like gangbusters.

That anyone on earth would smell Daisy and think ‘wow, that’s just too mature for me’ seems somewhat unlikely, but whatever: they’ve already done a stronger version, and now we have Eau So Fresh, the lighter version. Wisely, they made some minor, pinkifying alterations to the bottle, but they kept the design reasonably close to the original. If you were dying to own the Daisy bottle, you might reasonably be expected to want this one too…

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