There’s a metaphor here. Almost everything in fashion now is driven by youth: young designers, teenage bloggers, Gossip Girls. But whatever happened to the women before them, those socialites who once represented the haute front row at Fashion Week? Mr. Hannant, who showed his collection on Wednesday, may not have the buzz, but he has carved out a niche by seducing those who have been elbowed aside by the boho It girls.

— Douglas Hannant introduces his new fragrance, Douglas Hannant by Robert Piguet, to his customer base in A Scent to Match the Socialite at the New York Times.