
Laura wants to find a special perfume for evening. The perfect scent would be stunningly sexy but intelligent, and would cost under $200. She has reasonably good access to stores, and is happy to shop online. Here are some details about Laura:
She’s in her late 20s and lives in Minneapolis, where she does administrative work for a small avant-garde ballet company.
She says she is reserved, but “comes out of her shell” with people she knows well.
She loves travel, fashion and the arts, and “recently dove head-first into the world of perfume”.
Laura likes notes of iris, tuberose, musk, gardenia, patchouli and vanilla. Her daytime rotation includes Etat Libre d’Orange Putain des Palaces, Balenciaga Paris and Monyette Paris, but she says she doesn’t feel “super connected” to any of them…

