
Gucci has launched Flora by Gucci Eau Fraîche, a new variation on 2009’s Flora perfume for women.
The legacy of the Flora by Gucci franchise continues…
Posted by Robin on 7 Comments
Posted by Robin on 6 Comments

The Accademia del Profumo in Italy has announced the winners of their 22nd annual perfume awards:
Best perfume, women (consumer choice): Gucci Guilty
Best perfume, men (consumer choice): Bleu de Chanel…
Posted by Robin on 3 Comments
This is an open thread for participants in the Monday Mail articles to share their experiences, and hopefully let us know if they found what they were looking for (or went bankrupt trying). I’ve sent out emails requesting feedback from everyone who took part between September and December of last year, so check back over the next few days to see what we can find out.
Here are links to the articles for each participant…
Posted by Jessica on 35 Comments



I’ve never been to Milan, so I’m not able to envision Via Verri, the location of the first Etro boutique. I’m aware, at least, that Milan is a style capital, so I understand Etro’s premise that its latest fragrance release, like the Etro brand and Milan itself, embodies “a hedonism expressed through the refined codes of beauty, good taste and simple elegance.”
Via Verri 2010, launched in October 2010, includes notes of bergamot, iris, rose, jasmine, white pepper, cardamom, amber, and musk. This is the third iteration of Via Verri: Etro featured limited edition fragrances under the same name in 2006 and 2008. (For a useful summary of all three versions, with photos, see this write-up on Perfume Shrine.) My first thought, upon sniffing Via Verri 2010 from a paper blotter, was that this fragrance should have been released for spring rather than autumn. When I tried it on my skin, I became even more convinced of this idea. Via Verri opens with a zingy lemon-bergamot note, and its central phase is a cluster of green notes that evoke wet, leafy vines dusted with some peppery dirt…
Posted by Robin on 183 Comments

A while back, shortly after the “Lady Gaga’s perfume will smell like blood & semen” nonsense was making headlines, one of the blogs at the Dallas Observer did a (rather snarky) list of fun fragrance possibilities for other famous musicians. One of the kinder examples: used flip-flop and a Boca Burger for Phish.
We’re going to do our own list. Any celebrity you like, just name what you think their fragrance should smell like. If you want to assign that celebrity a real perfume too, do go right on ahead.
Your host today is miss kitty v:

A couple very quick rules: please keep it reasonably clean…