Lolita Lempicka will launch an Eau de Toilette concentration of what is now called Le Premier Parfum de Lolita Lempicka. L’Eau de Toilette de Lolita Lempicka will target a somewhat older customer; it’s reportedly “more mature, womanly and less sugary”…
I want to love the Ephemeral Infusions series from Prada.1 Infusion d’Iris, the fragrance that inspired the series, is one of my favorite scents, and the packaging, as always from Prada, is picture-perfect. You could almost get me to buy them just for the gorgeous outer boxes (see below), and the perfectly-aligned, dyed-to-match fabric covering the caps.
So I do try to love them. But the “veil of scent” / watercolor concept that worked so well in Infusion d’Iris (and in Prada L’Eau Ambrée, although it is not part of this series) has just seemed, well, wimpy, and dull, in the scents that followed (Infusion de Fleur d’Oranger, Infusion de Tubéreuse & Infusion de Vétiver). It is not just a case of oh-this-is-really-nice-just-not-me, as it was with yesterday’s Jardin Sur Le Toit, but more wow-this-could-have-been-awesome-but-somehow-it’s-just-not.
Still. I like Infusion d’Iris, and I like Prada, and I like the work of the perfumer, Daniela Andrier. So I was happy to hear that rose was up next…
The Fragrance Foundation has announced the finalists for the 2011 Fifi Awards, known as the “Oscars of the fragrance industry”. For each category, the original list of 10 semi-finalists is now whittled down to 5 (or more, in the case of a tie). Consumer voting begins on April 18; the final awards will be presented on May 25.
And the finalists are:
New at avon: Reese Witherspoon Love to the Fullest.
New at first-in-fragrance: Etat Libre d'Orange Archives 69.
New at neimanmarcus: Prada Infusion de Rose, Bvlgari Charm sprays, Jo Malone Sakura Cherry Blossom.
Deal at theposhpeasant: brand markdowns of 20-30% on Teo Cabanel, Keiko Mecheri, Monyette Paris & more.
A short (30 second) spot for the new Tous L'Eau, starring model Elsa Sylvan.