
Italian fashion brand Blumarine has launched Bellissima Acqua di Primavera, a new flanker to 2009’s Bellissima perfume for women. The scent is intended to be a tribute to femininity and the romance of spring…
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Italian fashion brand Blumarine has launched Bellissima Acqua di Primavera, a new flanker to 2009’s Bellissima perfume for women. The scent is intended to be a tribute to femininity and the romance of spring…
Posted by Robin on 165 Comments


I used to think there were some notes that simply couldn’t be done to death. The fragrance industry has proven me wrong on that score. Raise your hand if you’d just as soon not see another new oud fragrance for a few years?
Vetiver hasn’t yet reached that stage.1 We’ve seen a slow but steady stream of new vetivers over the last couple years, but nothing like the fever-pitch rate of new ouds. On the other hand, you know, there are lots of vetivers out there already, and vetiver, like oud, has a tendency to dominate whatever composition it’s in. So the bar is set high for a new vetiver fragrance.
Today, I’m looking at new(-ish) vetivers from Escentric Molecules and Chantecaille. Many perfumistas already know about Escentric Molecules, the niche line of perfumer Geza Shoen. They’ve released three fragrance duos, each consisting of a single note diluted in alcohol, and a fragrance built around that single note. The third duo, which debuted last year, features vetiver. Molecule 03 (the fragrance I’m counting as a half in the title since it isn’t really what you’d call a finished fragrance) consists of vetiveryle acetate diluted in alcohol, nothing else. As with Molecule 01 (iso e super) and Molecule 02 (ambroxan), it’s probably not the most cost-effective way to get yourself a straight-up aroma chemical, and I’ve always wondered why they don’t release the Molecule fragrances in very small sizes…
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What is it: 5 products from the Lush Dirty range for men (all the products shown in the picture, but not so many of them), including 100 g Dirty Hair Styling Cream, 100 g Dirty Shaving Cream, 40 Dirty Toothy Tabs, 100 g Dirty Springwash Shower Gel and 180g Dirty Body Spray:
Dirty is for men who care about their appearance but can’t be bothered with too much paraphernalia in the mornings. It takes the idea of layering to a whole new level – the complete fragrance is broken down to its individual components, each of which is a beautiful perfume in its entirety and, as such, is used in each product in the range. So once all the products have been applied during a morning grooming routine all the necessary bits will have been combined to make the actual fragrance. Dirty as a complete fragrance is clean, minty and refreshing. It has herby undernotes, is sexy and invigorating.
How do I get it: For a chance to win, leave a comment telling me that you live in the US. Also, please tell me what you think is the absolute best men’s fragrance ever made…
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Maison Martin Margiela is launching Untitled L’Eau, a fresher follow-up to last year’s Maison Martin Margiela Untitled…
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New at escentual (UK): Etat Libre d'Orange Archives 69.
New at indiescents: Sonoma Scent Studio To Dream.
New at nordstrom: Gucci Guilty Pour Homme, Jo Malone Sakura Cherry Blossom.