Designer Stella McCartney will launch L.I.L.Y, her second pillar fragrance, in 2012. The name comes from her father Paul McCartney’s nickname for his first wife, Linda McCartney (Linda I Love You). It also references the new scent’s lily of the valley note…
Perfume coverage in the December issues of Allure, Details, GQ, Harper’s Bazaar and W; please comment on any fragrance-related coverage you’ve seen in other fashion & beauty magazines:
Cover: Lea Michele
Scent strips: Donna Karan Cashmere Mist, Giorgio Armani Acqua di Gioia, Dior J’Adore, Britney Spears Fantasy & Radiance, Versace Bright Crystal
Editorial coverage: The Beauty Reporter section has a paragraph on fragrances by The Lab Room (p. 60), a “Smell This” feature (random passersby comment on a scent) on Oscar de la Renta Live in Love (p. 66) and a quick Q&A with Lara Stone, face of CK One Shock for her…
Azemour Les Orangers is the latest from French niche line Parfum d’Empire. It’s meant as a tribute to the city of Azemmour in Morocco and the surrounding region, where founder Marc-Antoine Corticchiato reportedly spent time at his family’s orange groves as a child. As a back-story, that’s relatively tame for a brand that has already brought us scents inspired by the Ottoman empire and Napoléon Bonaparte, among others, but with the never-ending onslaught of new niche brands with ever more obscure (and pretentious) inspirations, I’m tired of back-story anyway.
Azemour Les Orangers is a fresh chypre, a real, honest-to-goodness fresh chypre, with plenty of citrus and that mossy, nearly-musty undertone that you either adore or detest.1 If, like me, you adore it, then Azemour will be like greeting an old friend that you haven’t seen in some time and feared you might never meet again…
Johan Lindeberg’s new BLK DNM line has launched their debut fragrance, BLK DNM Perfume 11. The scent is named for the year 2011; Lindeberg says the fragrance “is about freedom of expression” and noted that “fragrance is a core ingredient for any comprehensive brand identity”…
Undergreen is a new niche brand established by Patrice Cardenoso and Jérôme Bonnet. They debut with two unisex natural fragrances, Black and White, developed by perfumer Fabrice Olivieri…